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May 29, 2026Business & Strategy

What You Sign at Twenty-Two

A young songwriter sits across a desk on a Tuesday afternoon in 1968. The lawyer says the deal is standard — everyone signs the same one. The kid is twenty-three. He has played bars since sixteen and never read a contract longer than two pages. The paper says the company will own the songs he writes for the next seven years. He signs because he wants the records made. He signs because the alternative — to refuse, to bring in a lawyer of his own — is unthinkable to a kid who has been told no for ten years and is finally being told yes.

Inside three years he will have written some of the most-played songs in the English-speaking world. By the time he is forty he will refuse to perform them. Not from spite — from the math of it. Every spin of "Proud Mary" on classic rock radio, every Vegas cover, every truck commercial sends a check not to him but to the man behind the desk. For more than a decade John Fogerty did not perform a single Creedence Clearwater Revival song, because to do so was to feel his own breath pumping the heart of his enemy.

There is no clean reading of this. The songs were his and not his at the same time. The contract was legal and ruinous at the same time. The deal was, as the lawyer had promised, standard. That was the trouble. It is built to extract the upside of a kid's catalog in exchange for the downside risk of pressing the record. Not evil. Actuarial. Most young writers will not produce a catalog worth fighting for. The ones who do are paying for the ones who did not.

The hard thing to teach a young writer is that the song you wrote on a Wednesday afternoon, the one that took twenty minutes and embarrassed you when you played it for your wife, may turn out to be the most valuable thing you ever make. Not next year — thirty years from now. In a film. In a wedding. In a Super Bowl ad. Somebody will press play on it every minute of every day for the rest of your life. The only question is whether that somebody is you.

This is not an argument against signing. There are publishers who earn their share. It is an argument for understanding what is moving across the table. Publishing — the songwriter's half of the rights, separate from the recorded master — is a hundred-year asset written in five-year language. You are not signing for the album. You are signing for the song's whole life, and the song's life is almost always longer than yours.

A song is a small, strange asset. It can be performed for nothing in front of three drunks at a Wednesday open mic and then, twenty-eight years later, pay for a daughter's college. Most young writers never think about the second half of that sentence. The contract is written by people who think about nothing else.

The kindest thing an older writer can do for a younger one is refuse to oversimplify. Don't say publishers are crooks. Tell them what they are giving away. Tell them why the term matters more than the advance. Tell them the song they finish on Tuesday is going to outlive them. Tell them to bring a lawyer of their own — not because the lawyer in the room is lying, but because the lawyer in the room is paid by someone else.

The young songwriter signs anyway. Most of them do. The room is warm and the dream is close and the contract is in front of him. Years later, when the truck commercial plays in an airport and the check goes somewhere else — that is the moment he finally reads the page he signed when he was twenty-two.